FUNDAMENTALS OF THE CREATIVE PROCESS FOR VISUAL ARTS
(Fundamentals of Design, Ideation, Visual Culture)
Students will learn to collect, analyse, synthesise and manage information in order to assess and develop ideas and arguments that establish relationships between formal language, symbolic language and specific functionality.
They will use appropriate tools to search for their own creative identity and they will acquire the key theoretical and methodological principles in order to develop creativity in a space of research and experimentation.
They will learn how to analyse currents of thought and aesthetic theory applied to visual culture, considering the interrelations of the different artistic languages by searching for authors and trends, as well as reflecting on the impact that new technologies have on the new ways to communicate.
MANUAL TOOLS FOR VISUAL ARTS
(Drawing, Colour, Volume, Typography, Composition, Image, Graphic Production)
Acquiring the ability to observe in order to represent the environment through different plastic and expressive techniques. Introducing, both theoretically and practically, the science of the perception of colour. Knowing and mastering basic volumetric concepts, processes and techniques.
Developing typographical sensitivity and understanding its importance in visual communication. Learning how to devise and implement grids as the basis for graphic design. Mastering the technical resources for image processing for reproduction, pre-press and printing. Gaining knowledge about the different media for publishing and the different types of printing.
DIGITAL TOOLS FOR VISUAL ARTS
(Photoshop, InDesign, Illustrator, Premiere, After Effects, Lightroom)
Approaching the practice of visual design from the point of view of the technologies and tools used in computer-generated design, using techniques of digital image editing, editing, vector drawing, the generation and editing of moving images and image processing.
LABS FOR VISUAL ARTS
(PrintLAB, BookLAB, PhotoLAB, VisuaArtslLAB )
Learning the different manual and traditional techniques of graphic arts, photography and stock-motion animation.
Acquiring the main theoretical and methodological principles for developing creativity and addressing the development of a project at its different stages (thinking, building, communicating).